MEET THE FOUNDER
Designed with Experience. Created with Purpose.
After more than two decades in fashion across New York, Asia and Europe, founder and designer Boyeon created MIRÉ around a simple belief: we don't need more clothes. We need better ones — pieces worth wearing, loving and keeping.
01 — Exceptional Cashmere
Fine, long-staple cashmere selected for softness, lightness and lasting quality.
02 — Swiss Design
Refined, functional pieces designed in Switzerland with longevity in mind.
03 — Made to Keep
Natural fibres, mindful craftsmanship and pieces created to live beyond one season.
Accessories
Womenswear
Our Commitment
MIRÉ - Our Cashmere
From Cashmere Goat to You
Every MIRÉ piece starts in the vast landscapes of Inner Mongolia, where cashmere goats are raised with care and their fibers collected by hand. We oversee every step—spinning, dyeing, and knitting—to preserve the natural softness, warmth, and resilience of cashmere while respecting the environment. MIRÉ is more than fashion; it’s garments that feel good, do good, and are made to last. When you wear MIRÉ, you carry a story of care, craftsmanship, and conscious beauty.
About Us
MIRÉ is a Swiss cashmere brand—ethically sourced and mindfully crafted from the finest fibers.
Designed to be lived in, our pieces blend comfort, style, and lasting value.
By working directly with trusted producers, we deliver exceptional quality and thoughtful luxury that fits effortlessly into everyday life.
Private events, new collection previews, cashmere stories and first access from MIRÉ.
