our story
Cashmere from Inner Mongolia, designed in Switzerland, made to last.
The founder
Designed by B.
I’m Boyeon. For more than twenty years, I designed fashion collections across the New York, Seoul and Zürich. I loved the craft. But I also saw what the industry leaves behind: too much made, too fast, worn for a season and then forgotten.
With MIRÉ, I design differently. Fewer pieces but better, made to be worn for years and to become the ones you reach for first. Not trends, but favourites you keep.
THE ORIGIN
Swiss Design, Inner Mongolian Cashmere
Every MIRÉ piece begins in Inner Mongolia, where cashmere goats grow a fine undercoat to survive the harsh winters. In spring, the fibre is gently combed out by hand.
It is then spun, dyed and knitted, and shaped by designs created in Switzerland: clean lines, quiet colours, precise details. Cashmere made to feel just as good years from now as it does today.
THE WAY WE WORK
Nothing between You and the Goat
Most luxury cashmere passes through many hands before it reaches you: traders, agents, wholesalers, retailers. Each one adds a margin. None of them adds quality.
We work directly with our producer in Inner Mongolia, a partner with over 30 years of experience alongside local herders. No middlemen, no markups. Just you and the goat.
THE MATERIAL
Natural, End to End
Synthetic fabrics shed microplastics with every wash. That’s why MIRÉ uses only 100% natural fibres. What begins in nature should be able to return to it.
The same thinking goes into everything around your piece: recycled hangtags, glue-free FSC-certified boxes and paper tape instead of plastic.
THE IMPACT
Knit for Good
At least 5% of our profits go to charity partners we choose with care: projects that help women return to work, support children in need, protect animals and plant trees.
Because true luxury is not only about what we wear, but also about what we give back.