Our Story 1.
ETHICAL SOURCING, IMPECCABLE INTEGRITY
We believe great style begins with genuine connection. That’s why MIRÉ works directly with trusted herders in Inner Mongolia—no middlemen. These long-standing partnerships, built on transparency and care, ensure that every cashmere fibre is harvested responsibly and traceably.
For over 30 years, our partners have cared for their herds with respect, passing on time-honored knowledge of producing the world’s finest cashmere. From fibre to finished garment, every stage at MIRÉ is guided by sustainability, craftsmanship, and conscious design. Each piece is more than clothing—it’s timeless, enduring, and crafted to be loved for years.
Our Story 2.
CRAFTED FOR LASTING QUALITY
Every MIRÉ sweater begins with the finest fibres, gently combed by hand to preserve their natural softness. From washing and spinning to dyeing and knitting, each step happens under our roof, allowing us to maintain exceptional quality while reducing our carbon footprint.
The result: garments that combine warmth and lightness, softness and strength—cashmere designed to last, season after season.
Our Story 3.
SUSTAINABILITY AS A STANDARD
The beauty of cashmere depends on the fragile ecosystems of Inner Mongolia. Protecting these landscapes and the animals that make our fibres possible is central to our mission.
As proud members of the Sustainable Fibre Alliance (SFA) and holders of GOTS and EcoCert certifications, we commit to the highest environmental and ethical standards. From herding and harvesting to design and production, every choice we make is shaped by responsibility—for people, animals, and the planet.
For MIRÉ, sustainability also means longevity. By creating durable, timeless designs, we encourage conscious ownership: pieces that are worn, cherished, and cared for over many years.
Our Story 4.
TRACEABLE AT EVERY STEP
From goat to garment, our supply chain is traceable with precision. Most of our materials can be linked back to the very herds and farms where they originated. At MIRÉ, transparency is as important as quality—because authenticity and sustainability must go hand in hand.
Our Story 5.
A CIRCULAR APPROACH TO LUXURY
We see sustainability as an ongoing commitment. That means extending the lifespan of each garment through careful design, durable construction, and mindful packaging. With transparency and craftsmanship as our pillars, we invite you to be part of a future where fashion feels good and does good.
Our Story 6.
CARING FOR YOUR CASHMERE
By caring for your MIRÉ cashmere, you extend its life and honour the craftsmanship behind it. With mindful care, it will stay as soft and beautiful as the day you first wore it:
- Fold, don’t hang – to preserve its shape.
- Rotate wear – give fibres time to recover.
- Store clean and dry – moths thrive on moisture.
- Seal for summer – breathable bags protect during seasonal storage.
- Use natural protectors – cedar or lavender deter moths.
- Act quickly if needed – steaming removes moth larvae.
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