Our Story 1.
Designing Dreams With Purpose
Since I was a child, I dreamed of becoming a designer. That dream never left me. I studied fashion, became a designer, and for more than two decades, I’ve had the privilege of living that dream across the U.S., Asia, and Europe. Fashion has been both my joy and my challenge—the industry is full of creativity, but also one of the most polluting in the world. Today, through MIRÉ, I continue to design—but in a better way: mindful of the earth, respectful to people, and true to myself.
Our Story 2.
Swiss by Origin, Timeless by Nature
MIRÉ was born from the Swiss spirit of elegance and precision, infused with a love for nature’s most precious fiber: cashmere.
Designed in Switzerland and crafted from the highest grade cashmere, each piece embodies effortless beauty, comfort, and timeless sophistication.
We believe true style is not excess, but essence — choosing quality over quantity, cherishing what lasts, and living with intention. Our collections are made for those who value natural elegance and pieces that feel as good as they look.
MIRÉ is more than clothing. It’s a mindful way of dressing: warming your body, uplifting your spirit, and honoring the craftsmanship behind every stitch.
Our Story 3.
Nothing Between You and the Goat
Working across every level of the fashion supply chain, I’ve seen the hidden truth behind prices. Most of what customers pay goes to retailers and middlemen—not the quality of the product itself. Personally, I almost never buy at full price because I know what the margins are. With MIRÉ, I wanted to change that. By removing unnecessary markups, we bring you the very best cashmere directly from source to customer. No middleman—just you and the goat.
Our Story 4.
Nature by Choice, Not Plastic
I don’t claim to be saving the world—but I do believe we can stop making it worse, one choice at a time. Microplastics and harmful chemicals aren’t just from plastic bottles or factories; they’re released every day when we wash synthetic fabrics or wear treated garments, like a typical rain jacket. That’s why MIRÉ uses only 100% natural fibers, free from synthetics. What begins in nature should return to nature. By choosing natural, we keep our clothes—and our conscience—clean.
Our Story 5.
A Moment of Peace in Every Thread
Life is full of responsibilities—family, work, relationships, and constant pressures. Science tells us that touch is one of the most powerful ways to ease stress, and I believe clothing can do the same. Soft, airy, and light, cashmere offers more than warmth—it is a gentle presence, a quiet comfort you carry throughout your day. At MIRÉ, every sweater is designed to wrap you not only in softness, but also in serenity, a subtle reassurance, and a moment of calm that invites peace into your everyday life.
Our Story 6.
Where Comfort Meets Function by Nature
Cashmere is often thought of as a winter luxury, yet its true beauty lies in its natural versatility. The fiber is both insulating and breathable, allowing you to wear it almost year-round, from crisp mornings to cooler evenings. Beyond comfort, cashmere is gentle on the environment—it requires minimal washing, conserving water and energy while letting the fibers maintain their softness and integrity. At MIRÉ, we design pieces that combine effortless elegance with practical function, so you can enjoy luxurious comfort every day, naturally.
Our Story 7.
Treasures to Wear, Memories to Keep
I once loved fast fashion—the thrill of a new outfit every day. But over time, my values shifted. I learned to truly appreciate what we wear, treasuring each piece as much as the moments, memories, and experiences it accompanies. At MIRÉ, we create timeless, versatile designs meant to be worn not just once or for a single season. Pieces you’ll fall in love with at first sight, and continue to cherish for years. Our aim is simple: garments of lasting worth, made for life and for you.
Our Story 8.
Conscious Craft from Fiber to Finish
Sustainability doesn’t end with the garment. At MIRÉ, every detail is thoughtfully considered—from recycled hangtags and eco-friendly polybags to FSC®-certified shipment boxes made of corrugated cardboard (PAP-20). Our glue-free, recyclable single-material boxes are crafted from renewable raw materials, making disposal and recycling simple and environmentally responsible. Even the finishing touch—closing each box with non-toxic paper tape—reflects our mindful approach. By choosing recycled and renewable materials, we reduce the demand for new resources, lower CO₂ emissions, and keep valuable materials in circulation. Every package, every string, every detail is designed to honor the environment, ensuring that what carries your cashmere is as respectful to nature as the fibers themselves, from start to finish.
Our Story 9.
Knit for Good, Stitches That Care
At MIRÉ, giving back is part of our DNA. Every sweater carries a purpose beyond beauty and comfort. We support local initiatives, empower women re-entering the workforce, help children in need, protect animal welfare, and invest in environmental restoration such as tree planting. At least 5% of MIRÉ’s profits go directly to carefully selected charity partners. We believe true luxury is not only about what we wear, but also about how we care—for each other, for our communities, and for the world we share. With every piece, you’re part of a movement that values kindness, responsibility, and meaningful impact.
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